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Marketing Data Analyst - Hive or SQL, SAS/ R/ Python/Excel

Location: Mountain view, CA
Job # 9622870
Role: Marketing Data Analyst
Location: Mountain View, CA
Duration: 18+ Months 
We are looking for team members that love new challenges, cracking tough problems and working cross-functionally.  If you are looking to join a fast-paced, innovative and incredibly fun team, then we encourage you to apply.
 
Role Description:
  • This role teams up very closely with our marketing, data engineering, product development, design and risk teams on all the marketing related efforts for Financing products.
  • Use a combination of tools such Hive or SQL, SAS/ R/ Python/Excel to run analysis and provide data-driven insights on our data and third party data for marketing targeting, channel optimization, E2E funnel conversion, customer segmentation, sales forecast, etc.
  • Own the process of designing and building metrics and KPI to track and monitor marketing efficiency and report data with visualization tools such as Tableau for business partners and senior leadership
  • Design and run A/B testing with creative methodologies to help the marketing and design teams test and learn to increase our online channel traffic
  • Work with marketing team to build leads nurture strategies for financing products and re-engage the existing base in a smart way.
  • Support statistical modeling efforts to understand our customer’s cash flow, behavior and preference which helps build customer tailored marketing strategy and predict the right point of needs for our financing products. 
  • Provide ad-hoc analytics work to help strategic decision making throughout the whole team.
  • Strong understanding of how the business works is imperative to success in this position.
 
Requirements:
  • BS/BA in Economics, Math, Statistics, or other related quantitative field. Advanced degree in quantitative field is preferred.
  • 2-5 year working experience as a data analyst role. Marketing analytics experience is strongly preferred.
  • Significant work experience with analytics products such as Python, R, SAS, Excel or other similar ones. Big data related knowledge is a plus.
  • Strong logical HIVE/SQL query skills and familiar with different database products and data structures
  • Work experience with Tableau or other visualization software
  • Strong statistic background with applied modeling skill is a plus.
  • An analytical mindset to dive into data and derive insight to drive business impact
  • Confidence in taking ownership and passion in driving changes in a fast-paced working environments
 
Thank you,
Raju
www.etouch.net
Phone: +1.510.795.4800 X 159 
https://www.linkedin.com/in/graju   
 
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